Corporate Realty Rebrands to CR Endeavors Amid Southeast Expansion

Corporate Realty and associated companies, Home Communities and Healthcare Resources, proudly announce a unified rebranding under the new name CR Endeavors.

Over the past two decades, Corporate Realty has evolved from a local real estate firm into a regional development and management company focused on innovative, landscape-altering, mixed-use developments that serve as cornerstones for city revitalization. The new CR Endeavors name aligns with the company’s growth as it expands its geographic footprint, broadens its focus areas, and deepens its team of cross-sectional development experts. 

Led by Robert Simon, founder and chief executive officer, the CR Endeavors team will operate under a single, unified vision, promoting a cohesive and collaborative environment. This alignment will enhance the company’s ability to combine diverse skills and knowledge, address complex challenges with innovative solutions, and better serve clients and partners.

“This evolution signifies a new chapter in Corporate Realty’s storied history. As we expand at an unprecedented pace, we endeavor to do more, achieve more, and build best-in-class, purpose-driven real estate in our mission to transform communities. Each endeavor we undertake is a new opportunity to create a ripple effect that fosters growth and enriches lives. CR Endeavors unites us as one cohesive entity,” said Chief Executive Officer, Robert Simon.

“Strategically, we have always approached our projects with a collaborative mindset. This rebranding under one unified name reflects our approach to our stakeholders, investors, and clients,” said Christy Roddy, Chief Strategy Officer. “By aligning our efforts under CR Endeavors, we are better positioned to deliver integrated, innovative solutions that create lasting impact and strengthen our relationships across the communities we serve.”

CR Endeavors has developed more than 5 million square feet, has brokered more than 4.5 million square feet of lease transactions and currently manages more than 2.7 million square feet throughout the Southeast. The firm has a current pipeline of additional projects with values of over $1 Billion. As a full-service organization, CR Endeavors is able to capitalize on the knowledge and experience of its seasoned experts. In today’s market, the capacity to deliver seamlessly and efficiently is a strategic necessity.

“Historically, we have been recognized for prominent public-private projects like Regions Field and Railroad Park. However, those projects are just one facet of CR Endeavors. Our expertise extends to multi-family, healthcare, and active adult developments. This brand evolution is more than a name change; it represents a unification. Now, through a single name and viewpoint, we can provide more tactical expertise and inclusive services—all stemming from our signature CR Endeavors philosophy,” said President Jimmy Holloway

CR Endeavors thinks big, executes with precision, and creates destinations that transform communities.